YMCA Jordan's Run The Runway
industry
Charity 5K
services
logo & promotional materials
year
2024
Project Summary
Jordan's Run the Runway is an annual charity race supporting YMCA Camp Queen Elizabeth. After over ten years and $1.1 million dollars raised, it was decided to expand the event into a series throughout Southwestern Ontario.
Strategy
This evolution was the perfect time to refresh the logo and energize the branding of the event. I created a logo system with variations for different sizes and use cases, and expanded our media usage with print and digital, outdoor, clothing, transit and vehicle wraps. We updated our sponsor outreach materials, and offered more opportunity for brand integration, securing additional partnership from Backroads Brews & Shoes and other businesses.
It was the most successful year in the event's history.
Results
In 2024, the run attracted 615 participants in London, plus 263 more across Sarnia and Chatham, raising over $183,000 in net revenue. This year, we have expanded to include St. Thomas, and total participation surpassed 1000 runners for the first time in the event's history. Jordan's story continues to be told, and his legacy of community spirit grows greater every year.
