Orange Roots Online Tutoring

Project Summary

With the shift to fully-remote learning in 2020, teacher Kendra Hutton saw a growing need for one-on-one attention in her students. She launched Orange Roots, a fully-online tutoring service, to connect the students who needed extra help with the educators who could assist them.

The Orange Roots logo uses the geometry of a spirograph to suggest a mathematical diagram while also reminding us of a creative toy. It’s in the shape of a flower, because of the roots thing. Every parent hopes their child will excel in school, and the social media campaign grabs our attention with aspirational quotations about the child’s success.