IARR Conference 2016
Logo and Website
Coming to Toronto from Around the World
The International Association for Relationship Research (IARR) hosts a conference in a different city every two years. It brings together the most skilled individuals in the field of psychology: highly-respected academics, esteemed professors, and the up-and-coming graduate students who will become the next generation of scholars. When Toronto was chosen for the location of the 2016 conference, I was asked to create a logo and website template that conference organizers would be able to update as the conference develops.
An Academic Logo
The head of the organizing committee requested that the logo include uniquely Torontonian elements, such as the city skyline, in order to make the location of the conference a key element. Attendees would be well-versed in psychology, and as such, have already grown tired of logos featuring brains and other "psy" symbology. To incorporate Toronto without overcrowding the logo, I chose to use only a stylized version of the CN Tower, depicting it from a perspective that allows the tower element to crown the letter I. The letterform of the original font is not interrupted by this decorative addition, allowing the logo to remain legible. This logo will appear on promotional materials and merchandise, and I look forward to attending the conference to see the design brought to life.
Fully Mobile-Responsive Website